SEO CV


About me

With 4+ years experience in digital agency and 5 years freelancing, I am a skilled digital marketing project manager specialised in SEO. I define and execute the online communication strategy of my clients, being involved and concerned.

My client management is human and is a mix between cheerfulness, actions and reactivity. Technically confident, I can work for corporate and e-commerce websites.

Depending of KPI, I recommend the best digital marketing strategies in order to drive qualified traffic more likely to generate a lead or to purchase online.

In terms of SEO, I define and develop the best practices according to the Google’s guidelines (White SEO) to companies to improve their brand awareness and the visibility of their products and services.

Key skills

  • understanding of my clients’ businesses and accordingly, recommendation of the best digital marketing strategies
  • understanding and executing all components of SEO – link-building – e-commerce – social media – SEM strategies for improving visibility and reputation to achieve turnover goals
  • competent for drawing up detailed specifications for improving a website, basic step for working out with external or internal team and for a rigorous monitoring.
  • development and execution of digital strategies according to ROI and reporting using the most adapted analytics and ranking tools

Detailed skills

My skills include but are not limited to: 

Search Engine Optimisation – SEO

  • keywords analysis: identification and research for interesting keyword topics and keywords; definition of SEO strategy
  • competitors analysis and industry benchmark (OFF-page analysis)
  • identification of technical SEO issues (ON-PAGE analysis)
  • research for potential search engine penalties: e.g. Google Penguin / Google Panda. Identification and recommendations accordingdly. 
  • correcting technical issues myself if possible or brief to the most qualified person (a dev or a designer for instance)
  • content analysis according to the SEO strategy , definition of a content strategy and SEO-friendly copyrighting
  • reporting and analysis of the SEO results using ranking and analytics tools (Google Analytics / Advanced Web Ranking – AWR / MOZ / Majectic / Ahref / Omniture SiteCatalyst)
  • e-commerce: confident with Prestashop and Magento. Definition of a SEO strategy according to the products, the products categories, product filters and marketing strategy.
  • active technological intelligence to stay updated of the new digital marketing trends

objectifs-25x25.png Digital marketing

  • Google Analytics: definition, implementation, monitoring and test of Google Analytics mapping depending of KPI. I am able to set up complex mapping on Google Analytics (set up of accounts and vues, goals tracking, event tracking, ecommerce tracking, filters, cross domain tracking, spam referral protection, remarketing & dynamic remarketing on Google Adwords)
  • Google Tag Manager: implementation, set up and debug. Set up of the account / trigger / tag, use of variables and implementation of ecommerce tracking
  • Pay-Per-Click Campaigns (PPC): definition, implementation and management of Google Adwords / Bing Ads campaigns, including Shopping, remarketing and dynamic remarketing and display
  • link-building campaign management, online communication, OFF-page factors improvement
  • Social Media Marketing (SMM): definition of the social media strategy, communication on social networks (Twitter, Facebook, Instagram, Pinterest, Google+) suited to the business
  • Conversion Rate Optimization (CRO): knowledge in conversion optimisation and use of Inspectlet to review users’ journey

ordinateur-25x25.png Multimedia

  • experience using CMS: WordPress, Prestashop, Magento, Adobe Business Catalyst, Joomla
  • knowledge in HTML, CSS. Basic knowledge of PHP (I can understand the code) and Javascript (use of Javascript libraries)
  • knowledge in Adobe Dreamweaver, Adobe Photoshop. Basics for Adobe Premiere and Adobe InDesign

client-relationship-management25x25.png Project management

  • experience using Redmine, Asana, WorkFlowMax
  • drawing up some specifications and moking up prototypes
  • customer account management
  • relation with business partners

Career

July 2015 - Present : Digital Marketing Manager at Pretty Digital

Position: digital marketing manager at Pretty Digital, PTY LTD – http://prettydigital.com.au

Pretty is an interactive agency creating websites with Business Catalyst and Kentico. Further, Pretty is a full service digital marketing agency.

Responsibilities and skills developed:

  • Definition and application of SEO and digital marketing strategies.
  • Set up and management of online advertising campaigns on Google Adwords and Bing (paid search, Shopping, remarketing, dynamic remarketing, display)
  • KPI tracking: installation, set up and use of analytics tools according to our clients’ objectives (Google Analytics, Google Tag Manager)
  • SEO : keyword research, onpage SEO, link building (analysis and link acquisition)

SEO and digital marketing tools: Google Analytics, Google Tag Manager, Google Adwords, Google Webmaster Tools, Advanced Web Ranking, Semrush, Microsoft Excel / SEO Tools, Moz, Majectic, Ahref, Inspectlet, Asana

Key clients I have worked for: Staging Connections, Hammersmith, The Eye Practice, Elan Catering Equipment, ANL.

July 2014 - Present : Co-Founder of HopHop Ride

Ridesharing website for backpackers to plan their roadtrips in Australiahttps://hophopride.com.au/

October 2010 - November 2013 : Digital Marketing Manager at CyberCité

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Position : Digital Marketing Project Manager – CyberCité

I worked as Digital Marketing project manager specialised in SEO at CyberCité for 3 years.

Cybercité is a digital marketing agency based in Lyon / Chambéry / Paris / Nantes (France).

CyberCité was created in 1999 by Nicolas Claraz and Jean-François Longy. David Bonnamour joined them few years after. 90 employees were working for CyberCité in 2013. Turnover in 2013: €9 M

Responsibilities:

  • customer account management : 40 customers – 45/50 websites
  • SEO analysis : technical and links network analysis; Google Penguin and Google Panda analysis
  • definition of digital marketing strategies
  • Application of SEO – link building – content building: delegation of tasks to the executive internal / external teams
  • Performance monitoring using Microsoft Excel, home-made ranking tools and analytics tools (Google Analytics & Site Catalyst)

Achievements:

  • for a leading local directory: supervising the re-design of the website from a home-made solution to a Drupal solution
    Increasing SEO traffic by more 100%. Please follow this link to read my recommendations and feel free to have a look on my LinkedIn profil
  • for a French leading Internet service provider: definition and application of SEO – linking – social media on Google+ strategies
    Increasing SEO traffic by 60%, SEO conversions by 50% excluding brand traffic
  • for a French famous graphic design private school, definition and application of SEO – link-building
    Please follow this link to read my recommendations and feel free to have a look on my LinkedIn profil

2010 - 2016 : SEO Consultant

I worked for businesses of all shapes and sizes as consultant for 6 years.

Missions:

  • SEO optimisations on corporate and ecommerce websites (WordPress and Prestashop)
  • Creation of websites with WordPress

Projects:

2015

gendico.fr / gendico.es: I created the website using WordPress and a ThemeForest theme. I set up the native multisite feature. 

2014 – 2016

ostéopathe Marion Fulpin : I created the website of an osteopath using WordPress, SEO and PPC (Google Adwords) management

2015

aussie-australia.com / fr.aussie-australia.com: I created my travel blog in French and English powered by WordPress and using the multisite native feature.

2013 – 2015

fournier-pressing.com : SEO onpage optimisation and re-design of the e-commerce website (from an old Prestashop to Prestashop 1.5)

2010 – 2012 & 2014 -2015

hautepressionservice.fr : webmastering , SEO and PPC (Google Adwords) management

April 2008 - Septembre 2010 : Référenceur SEO at IDEP Multimédia / Linkeo

 

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Position: SEO manager

IDEP Multimédia / Linkeo – web agency – 480 employees – t/o 2013 : €41 M

Octobre 2009 – Septembre 2010 : Internship as SEO project manager at IDEP Multimédia, Lyon (69)

12-month intership

Internship master: Stéphane Racamier

Missions and developed skills:

  • SEO
  • SEO-friendly content writing
  • PPC
  • Link-building and SMM

Juillet 2009 – Septembre 2009 : SEO manager at IDEP Multimédia, Dardilly (69)

2-month full time contract

Avril 2009 – Juin 2009 : Internship at IDEP Multimédia, Limonest (69)

2 months and half internship

Internship master: Stéphane Racamier

Missions and goals:

  • Discovering of SEO
  • Discovering of business life

Professional recommendations

LinkedIn

March 2015 - Justine Briatte - Webmaster Fournier Pressing

I worked and I have worked regularly with Maxime for e-commerce projects. I have really appreciated his reactivity, his ideas and his kindness. Maxime is a qualified SEO manager and he is always trying to improve the results.

Rigor, seriousness and good mood is the perfect recipe for a collaboration in gold!

January 2014 - Quentin Ardail - CEO at Le Petit Paumé

I had the great pleasure to work with Maxime during more than a year. I have to admit I was more than happy to trust him as I was President of my Association “Le Petit Paumé”. His work as SEO has been a triumph, helping us to double our audience (>200K vistors/month).

Talkative and always in good mood, I would hire him for other adventures without any doubt!

March 2014 - Rémy Taglang - CEO at Le Petit Paumé

I worked with Maxime on the SEO of the biggest city-guide of France : Le Petit Paumé. It was a great pleasure to work with Maxime about this project for many reasons.

First, he is a professional and works hardly to achieve his targets. Our traffic website was at the beginning 100K/months and goes to 250K after his work.

Secondly, Maxime has great experiences in project management, so it was really easy to work with him on our specific project.

January 2014 - Maël Ezzabdi - website manager at Le Petit Paumé

I had the opportunity to work with Maxime on a SEO project for one of the leading city guide in France.

Maxime did a great work and I have been really impressed by his ability to find efficient and CREATIVE technical solutions in order to satisfy our needs. He actually found a super “trick” enabling us to have both a great user experience using javascript and a super ranking on the key words we wanted to position on Google. The results of this SEO project with

Maxime has been amazing as we have more than tripled our visitors in less than 1,5 year.

Janvier 2014 - Christine Arrondeau - Communication manager at GOBELINS - l'école de l'image

I have worked with Maxime for almost 1 year in relation when I was communication manager at GOBELINS, l’école de l’image.

Our mission was to optimise the SEO of the website gobelins.fr. It appreciated Maxime’s interpersonal skills as well as its expertise in SEO.

In spite of difficulties, Maxime has demonstrated patience and perseverance, and it allowed gobelins.fr to make a leap forward!

Décember 2014 - Valerie Larroche - Head of Bachelor’s Degree in Digital Marketing

The Bachelor’s Degree in Digital Marketing was created on 2009 and Maxime was a student of the first promotion. I appreciate how Maxime was a serious student, his indulgence and sense of collective. It was really a pleasure to work with Maxime. He has initiated the creation of our website.

Since he got graduated, he has become a SEO and digital marketing project manager always available for sharing his experiences.

September 2012 - Jacqueline Bérard - Head of Bachelor’s Degree in Digital Marketing

Dear Maxime,

You were constantly involved and engaged for the Bachelor’s Degree in Digital Marketing and you got rewarded.

I would like to focus on the fact you have still been available and faithful for working for the content strategy of our website.

With all my trust

Personal recommendations

Following the recommendations from people I have met through Helpx and Couhsurfing networks.

Helpx

February 2015 - Esther, owner of a lifestyle property south of Auckland / New-Zealand. She is hosting volunteers for over than 7 years

Maxime is respectful, adaptable, co-operative and intelligent.

He remembers what needs to be done and uses his initiative to take care of the property as if it was his own.

We have had numerous helpers over the last 10 years and definitely found Maxime to be one of the best.

Maxime kept himself and his living space clean and tidy. He made delicious meals and cleaned up afterwards.

We really found him fun to have around, keen to learn and always offering to help. He follows instructions well and if he doesn’t understand he will ask you to clarify.

Maxime was always there as an extra pair of hands exactly when it was needed – gosh now I will have to go back to only one pair of hands !!!***!!!

We will miss your playfulness, humour and croaky (frog) laugh.

May all your dreams come true, your life be one of joy and I hope we keep in touch.

January 2015 - John, owner of a lifestyle property north-west of Auckland / New-Zealand. He is hosting volunteers for over 10 years.

Max stayed with us for three or four weeks over the Christmas and New Year holidays and we can honestly say he is highly recommended, both for his work and his great sense of humour and fun. He has proved to be one of our very best helpers.

He successfully completed many very varied tasks – from using a jack-hammer to break up concrete to making delicious crepes for dinner! Other jobs included mowing lawns, sweeping the yards, cleaning the swimming pool, feeding horses, fixing fencing, attempting to shear sheep, and helping with any computer issues. All done with willingness and enthusiasm. Socially Maxime is great fun, we went to the surf beaches a couple of times, enjoyed a few beers,and – ooh la la – teaching his hosts a little more French!

Maxime is welcome back anytime, and we wish him good luck with the rest of his travelling.

October 2014 - Darren et Rebecca, owners of a cattle and horses farm south of Mackay / Queensland, Australia. They are hosting volunteers for 3 years.

Dear future hosts

We can highly recommend Max, he has been an awesome volunteer on our property for the last 3 months. He would have to be one of the best helpers we have ever had !!

We have enjoyed his company and his sense of humour. He is always happy and polite. He is more than able to work without supervision. He is a very good worker and we found him to be very helpful around the farm.

We have appreciated his help with all the farm jobs. He fed the cat and chooks, mixed horse feeds, picked up manure, collected rocks and sticks, sanded the house and shed.

Max would often work more hours than he had to and he would always be out of bed very early in the morning. He was very helpful in the kitchen. He would always lend a hand with cooking meals and washing dishes. He can make a tasty salad and delicious crepes.

Besides the work we also had a bit of fun together going the beach, the pub, camping, boat fishing, having BBQ’s, catching mudcrabs plus he was taught some basic horse handling skills like haltering, leading and picking up feet.

THANK YOU MATE FOR ALL YOUR HARD WORK

 

Couchsurfing

January 2014 - Sarah and Unai / Belgium

That was really nice to meet Maxime at the boarding game meeting in Brisbane as he is a really easygoing guy, with a genuine will to learn and discover, and a big smile all the time on his face! We enjoyed to share a good time with him and others couchsurfers at the Sunshine coast during the Australia Day !

Enjoy your stay in Australia “mate”

 

November 2013 - Franco / Argentina

Maxime took us on a great city tour around Lyon, it was a very interesting way of strolling around the city. very nice guy, nice talking to him.

Thank u so much for your time!

 

Activities

Click here to learn more

Aussie Australia: creation of my travel blog (Aussie Australia in French / Aussie Australia in English) using WordPress multisite. Content writing and SEO.

Volunteering

December 2014 and February 2015: volunteering Helpx

Volunteering at 2 lifestyle properties around Auckland in New-Zealand. Have a look to my recommendations

September 2014 - December 2014: volunteering Helpx

Farm hand volunteer on a horse and cattle farm in Sarina, south of Mackay in Queensland / Australia) Have a look to my recommendations

14th July 2014: volunteering at the French Festival

Volunteering at the French Festival in Brisbane (ticket booth)

Sports:

  • team sports : soccer, beach volley, rugby
  • individual sport: hiking, Athletics (10km in Lyon in October 2011, half marathon of Lyon in 2013, Marathon of Lyon in 2012, half-marathon of Marseille-Cassis in 2012 and 2013). Have a look to my profile on Runkeeper)

I am always keen on doing any outdoor activities. Playing tennis, snorkelling, biking. 

Games:

  • card games (poker, belote, belote coinchée, tarot),
  • board games (chess, Risk, Wealth of Nations, Monopoly, etc.)
  • video games (management games, real-time strategy game: Age Of Empires, Empire Earth, Warcraft ; or turn based strategy game: Civilization)
  • Lego (Stop Motion)

Others:

Genuine desire for discovering and learning something new every day. I am dreaming on getting able to kitesurf /surf, go hunting, go fishing, playing guitar, dancing salsa, gardening)

Education

Post-baccalaureate education

2009 - 2010: Bachelor’s Degree in Digital Marketing

Bachelor’s Degree in Digital Marketing / Université Jean Moulin – Lyon III : official website.

Field of Study: marketing, digital marketing, SEO, digital strategies

While studying for my Bachelor’s Degree, I continued working part time for a year at IDEP Multimédia.

Please follow this link to read my recommendations and feel free to have a look on my LinkedIn profil to see Valerie Larroche and Jacqueline Bérard’s recommendations, heads of the Bachelor’s Degree in Digital Marketing.

2007 - 2009: SRC Technical University Diploma

IUT SRC (Services and communication networks), now called IUT MMI (Multimedia and Internet jobs) – Université Joseph Fourier Grenoble I : official website.

Field of Study: web development (HTML, CSS, JS, PHP, CMS and open-sourced software), networks, telecommunications, marketing, communication

2006 - 2007: IUT RT - Networks and Telecommunications

IUT RT – Networks and Telecommunications – Université Pierre-Mendès France in Valence : official website.

Field of Study :networks, telecommunications, web development (HTML, CSS), programming and algorithmic (Python)

Casual jobs

January- February 2009: Delivery driver at Wok A Dom, Bourgoin (38, France)

2-month student contract

September 2007 - February 2008 : Cook at Quick, Isle d'Abeau (38, France)

5-month student contract

Baccalaureate

2006: graduated with a scientific baccalaureate

Last update in September 2016. For more information, please contact me.


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