Skills


Key skills

  • understanding of my clients’ businesses and accordingly, recommendation of the best digital marketing strategies
  • understanding and executing all components of SEO – link-building – e-commerce – social media – SEM strategies for improving visibility and reputation to achieve turnover goals
  • competent for drawing up detailed specifications for improving a website, basic step for working out with external or internal team and for a rigorous monitoring.
  • development and execution of digital strategies according to ROI and reporting using the most adapted analytics and ranking tools

Detailed skills

My skills include but are not limited to: 

Search Engine Optimisation – SEO

  • keywords analysis: identification and research for interesting keyword topics and keywords; definition of SEO strategy
  • competitors analysis and industry benchmark (OFF-page analysis)
  • identification of technical SEO issues (ON-PAGE analysis)
  • research for potential search engine penalties: e.g. Google Penguin / Google Panda. Identification and recommendations accordingdly. 
  • correcting technical issues myself if possible or brief to the most qualified person (a dev or a designer for instance)
  • content analysis according to the SEO strategy , definition of a content strategy and SEO-friendly copyrighting
  • reporting and analysis of the SEO results using ranking and analytics tools (Google Analytics / Advanced Web Ranking – AWR / MOZ / Majectic / Ahref / Omniture SiteCatalyst)
  • e-commerce: confident with Prestashop and Magento. Definition of a SEO strategy according to the products, the products categories, product filters and marketing strategy.
  • active technological intelligence to stay updated of the new digital marketing trends

objectifs-25x25.pngDigital marketing

  • Google Analytics: definition, implementation, monitoring and test of Google Analytics mapping depending of KPI. I am able to set up complex mapping on Google Analytics (set up of accounts and vues, goals tracking, event tracking, ecommerce tracking, filters, cross domain tracking, spam referral protection, remarketing & dynamic remarketing on Google Adwords)
  • Google Tag Manager: implementation, set up and debug. Set up of the account / trigger / tag, use of variables and implementation of ecommerce tracking
  • Pay-Per-Click Campaigns (PPC): definition, implementation and management of Google Adwords / Bing Ads campaigns, including Shopping, remarketing and dynamic remarketing and display
  • link-building campaign management, online communication, OFF-page factors improvement
  • Social Media Marketing (SMM): definition of the social media strategy, communication on social networks (Twitter, Facebook, Instagram, Pinterest, Google+) suited to the business
  • Conversion Rate Optimization (CRO): knowledge in conversion optimisation and use of Inspectlet to review users’ journey

ordinateur-25x25.pngMultimedia

  • experience using CMS: WordPress, Prestashop, Magento, Adobe Business Catalyst, Joomla
  • knowledge in HTML, CSS. Basic knowledge of PHP (I can understand the code) and Javascript (use of Javascript libraries)
  • knowledge in Adobe Dreamweaver, Adobe Photoshop. Basics for Adobe Premiere and Adobe InDesign

client-relationship-management25x25.pngProject management

  • experience using Redmine, Asana, WorkFlowMax
  • drawing up some specifications and moking up prototypes
  • customer account management
  • relation with business partners

For more details, please contact me.


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